Startup Wants to Turn On YouTube Commerce

A new startup wants to help YouTube talent tap into e-commerce dollars and the budding social commerce wave spurred by platforms like Pinterest.Subblime allows YouTube creators to build and market destination websites where they can feature products they’ve included in their videos, or just list some of their favorite companies and retailers, à la Oprah. The company has recently signed the ballet shoe brand Tieks to build out a virtual marketplace, or what Subblime is calling the Subblime Showroom.