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Nothing says love quite like twisted steel and shredded tires. Wrecked cars, and their understandably shaken and contrite teenage drivers, appear in Carmichael Lynch's latest work for Subaru, which focuses on the automaker's safety record as part of its long-running and highly successful "Love" campaign.
Years into its ongoing and successful "Love" campaign, Subaru has been named Kelley Blue Book's 2016 Most Trusted Brand and Best Overall Brand. And to look ahead, it's looking back—at scenes from its most beloved Carmichael Lynch spots, in a warm commemorative message for the people who love it best ... and maybe for some new drivers, too. "Proud to Earn Your Trust" kicks off with a throwback to "Subaru Heaven" (itself already nostalgic and heartfelt) but also features that glorious sunset shot from "Welcoming Party," as well as moments from "Baby Driver," "Honeymoon" and "Back Seat." Its storyline explores the times when people especially appreciate having a Subaru—road trips, childhood benchmarks, even accidents. It warmly concludes, "Every Subaru is built to earn your trust ... because we know what you're trusting us with," followed by closing copy that winks to the campaign's theme: "Love. It's what makes a Subaru a Subaru."
Twinkle, twinkle, little car. Subaru Canada channels the magical feeling of a night drive beneath celestial lights in a new campaign from Red Urban. Developed with the Royal Astronomical Society of Canada, #SubaruDarkSky invites Canadians to venture far from the haze of cities and suburbs to study the heavens.
CBS should have no problem drawing at least 110 million viewers to its Super Bowl 50 broadcast on Feb. 7, but the network has even grander ambitions for what could turn out to be a record-breaking audience.
Subaru's hilariously human-seeming dog family, the Barkleys, were a big hit when they drove onto the scene two years ago in ads from Carmichael Lynch. And now they're back for more low-key comic hijinks.
Portlandia creators and stars Fred Armisen and Carrie Brownstein have teamed up with longtime partner Subaru for a four-part Web series tied to their hit IFC show. In "Talkative Driver," Armisen plays an unusually chatty car service driver discussing his every thought with increasingly impatient passengers.
Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad enough, stealing away all those listeners, drivers will soon be able to devote their time and attention to any number of diversions. Want to catch up with your favorite Netflix series as you're stuck on the highway?
A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine, […]
The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably […]