Marketing Copywriting: Does ‘Anal Retentive’ Have a Hyphen?
Performance Marketing
There wouldn’t even be a brouhaha over one space or two if even having a marketing copywriting style guide as a reference didn’t seem so out of style.
A Stylish New Magazine Mixes Food and Fashion
Brand Marketing
Specs Who Editorial director Kerry Diamond (l.) and creative director Claudia Wu What Niche food magazine
NBCU Revenue Soars on Cable, Broadcast Ad Sales Momentum
With the 2013-14 upfront receding in the rearview mirror, NBCUniversal CEO Steve Burke told investors this morning that the company’s broadcast and cable units have made “good p
Tapping Facebook Analytics to Identify Engaging Video Styles
Performance Marketing
Your online video style makes a difference in how your audience engages with you. Today we'll compare three styles of video we've used, and what Facebook analytics reveal about where [...]
NBCU Nears a Deal With Hearst for an Esquire Channel, Replacing G4
Well, that was fast—just as NBCU finished jettisoning G4's most valuable properties (when the company canceled Attack of the Show, you knew something was up), multiple sources said it would [...]
Mendelsohn Affluent Survey: Small Networks, Big Spends
The Mendelsohn Affluent survey measures the lifestyles of folks making six figures and upwards, and this year's edition has some surprising information for television buyers: among the 13,000 wealthy Americans [...]