Data’s $20B Role in Marketing
Performance Marketing
Right on cue. My last blog post happened to discuss Europe’s forthcoming "Data Freeze." Enter a new U.S. study that articulates just how large the use of data for smarter [...]
How the Ad Industry Can Help Women Attain Top Leadership Positions
Brand Marketing
It's a well-known fact that there are not nearly enough women in leadership positions in the advertising industry. This year during Advertising Week, She Runs It (the organization formerly known [...]
Why So Many People Leave Advertising
Brand Marketing
The battle for talent has always been a great concern for agencies, and a new study from the 4A's in partnership with LinkedIn illuminates some of the top reasons agency [...]
60% of Execs Would Rather Work With Firms That Care About Culture
Brand Marketing
Culture not only helps draw the best talent to your company, but as a new study from the Fortune Knowledge Group and ad agency Gyro found, it also helps other [...]
Alcohol Ads Increased 400% Over 40 Years, but Americans Aren’t Drinking More
Brand Marketing
Alcohol marketers have two reasons to feel good about the findings of a new academic study on advertising impact. For one, their money seems to be well spent on generating [...]
Telecoms Put 77% of Their Mobile Spend in Video and Rich Media
Performance Marketing
When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon [...]