study

What Brands Need to Know About Gen Z to Reach the New Generation of Consumers

Gen Z could not be more different from the millennial generation, according to a new study from ad agency Barkley and FutureCast. The problem, though, is that marketers are already mishandling their approach when it comes to reaching and connecting with the next generation of consumers.

Here’s What It’s Going to Take for Brands to Win Over Consumers in 2017

What does it take for a brand to be wanted by consumers in today's world?

How the Ad Industry Can Help Women Attain Top Leadership Positions

It's a well-known fact that there are not nearly enough women in leadership positions in the advertising industry. This year during Advertising Week, She Runs It (the organization formerly known as Advertising Women of New York, or AWNY) released new data around the topic of gender diversity in agencies and why more women aren't taking on the top leadership roles.

Why So Many People Leave Advertising

The battle for talent has always been a great concern for agencies, and a new study from the 4A's in partnership with LinkedIn illuminates some of the top reasons agency people either move to different companies within the industry or leave it altogether. The findings, according to 4A's president Nancy Hill, are not surprising, but they are dismaying.

60% of Execs Would Rather Work With Firms That Care About Culture

Culture not only helps draw the best talent to your company, but as a new study from the Fortune Knowledge Group and ad agency Gyro found, it also helps other companies—say, potential clients being pitched by agencies—decide whether or not they want to work with you.

Alcohol Ads Increased 400% Over 40 Years, but Americans Aren’t Drinking More

Alcohol marketers have two reasons to feel good about the findings of a new academic study on advertising impact. For one, their money seems to be well spent on generating new or loyal customers. But at the same time, their ads don't seem to be turning America into a nation of drunks.

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T, Verizon, T-Mobile, Comcast, Cox and Sprint as advertisers. 

Millennials Use Apps to Beat Elders to Bargains

A new study from the Ibotta app shows why millennial-focused marketers should beef up their mobile initiatives.

Beauty Vulnerability: What Got Lost in Translation

Once when I was in high school more than half of my chemistry class failed a lab test. The next day our teacher apologized to us, saying that if so many of us misinterpreted the material, then clearly he didn’t explain it properly. 

Those Multitasking, Smartphone, Connected TV-loving Moms

Capping off what has been a tumultuous week in the media for motherhood, a new study looks to dismantle any preconceived notions of "the Luddite mom."