We've all been there: microwaving leftovers and spending time on the couch instead of going out and enjoying live concerts or sporting events. StubHub is encouraging people to do the latter in its new brand identity campaign, which launches today.
StubHub, the eBay-owned marketplace for online ticket sellers and buyers, has selected Goodby Silverstein & Partners as its global agency of record after a review.
Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's the strongest area of television from an ad-supported perspective," said Chris Geraci, president of national broadcast at OMD.
Your inner sports fan is a maniac in body paint, a fright wig and tear-away pants. He's a little extreme, sure, but it's OK to let him come out and play, according to a new ad campaign from StubHub.
After roughly a decade with the same logo, StubHub decided to give it a refresh as the brand looks to redefine its identity. StubHub wants to give its customers an end-to-end event experience rather than simply selling them tickets on the secondary market.
While it's probably not shocking that StubHub's top selling music ticket of the year was One Direction, numbers two and three may surprise.
Anyone who has purchased concert or sports tickets knows the ongoing struggle against hidden fees. Ticket resale company StubHub decided to play on those frustrations in its latest online Web series, which pranks customers into thinking they have to pay extra for their experience.
Online auction house eBay has once again come under fire for its slow response to a reported hack that drove its buyers to a phony "Welcome" page that gathered users' credentials.
The Astrologer has been working with mobile vendor OtherLevels to optimize the horoscope app's push-notification marketing, putting together A/B split tests that have lifted click