After dissing the likes of Microsoft and Mozilla for their default Do Not Track browsers and after walking out of the World Wide Web Consortium's tracking protection working group, the advertising industry (through the Digital Advertising Allianc
The Digital Advertising Alliance wants to be ready when Mozilla starts blocking cookies by default in its Firefox Web browser.
Ad community to the World Wide Web Consortium: The Do Not Track working group process is broken. Dissatisfied with the failed, two-and-a-half-year-old process to establish a universal Do Not Track standard, the Digital Advertising Alliance is formally pulling out of the 110-member tracking protection working group (TPWG).
Jeff Chester, Washington's most vocal and relentless privacy advocate, has had enough with the multi stakeholder process hosted by the National Telecommunications and Information Administration.
This was not a good week for groups trying to hammer out voluntary privacy policies. A government-hosted multistakeholder group came close Thursday, but stopped short of agreeing on a voluntary code of conduct for how apps communicate to consumers which data they collect and share.
A document distributed to members of the international group trying to come up with a Do Not Track standard is causing a lot of fuss, dividing meeting attendees even before they meet in California next week—rendering the meeting practically moot.
The Interactive Advertising Bureau escalated its attack on Mozilla for its new Firefox browser that blocks third-party cookies by default, cutting ad networks dead in their tracks.