Netflix Loses 1,800 Titles as License Deals Expire
Performance Marketing
Netflix lost almost 1,800 titles this morning as license deals with MGM, Warner Bros. and Universal expired.
Beats Electronics Acquires Mog
Performance Marketing
As the race to be the leader in the digital music streaming industry intensifies, even headphone manufacturers are getting in on the action. On Monday, Beats Electronics announced the acquisition [...]
The 10 Best Upfront Presentations (So Far)
The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in [...]
Studios Drawn to the Field of Streams
Brand Marketing
Plenty of digital content has died after producers preached the content-first approach: “If you put it on the Internet, they will buy ads.” Now, however, at least three studios are [...]
ABC Rolls Out ‘Happy Endings’ Webisodes
Performance Marketing
Broadcast networks have tried Webisodes tied to their prime-time series before. But there's something different about ABC’s new six-episode slate tied to its offbeat sitcom Happy Endings.