Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between digital players like BuzzFeed, Vice and Mashable with old-guard media companies such as NBCUniversal, Disney and Turner Broadcasting.
As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting the best results and your brands are reaching the right audiences.
Music streaming services are more popular than ever, and, naturally, no group is leading the charge more than millennials. One of the most popular of those services is Spotify, which provided Adweek with exclusive data to get a better look at this demo.
The past half decade has seen the rise of the multichannel network, where thousands of creators produce hundreds of hours of content to satisfy millions of subscribers. They are video collectives built on the back of the free service YouTube.
In celebration of its annual Watch Awards honoring the best in Web video content, Adweek last month partnered with DCN to host a dinner conversation on the present and future creative and business opportunities associated with video.
Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and cheesy-but-heartwarming holiday ads.
Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning.
That was fast: the third season of Netflix's semi-Shakespearean government drama House of Cards momentarily showed up online for long enough to freak out the entire Internet, but the company is in damage-control (read: joke-making) mode. It's a mode they're good at.
Here's hoping House of Cards has a Havana episode next season. Netflix today is officially welcoming its first subscribers in Cuba.
Netflix struck a streaming coup last month when it added every episode of Friends, then scored another win this month by adding the first five seasons of M*A*S*H. So what's left? A surprising number of modern classics are still padlocked under pay-per-episode arrangements, meaning they could (and likely will) come to streaming services like Netflix, Hulu or Crackle.