Video Advertising Perspectives from Tim Hawthorne, an Entrepreneur Long Before Streaming Video
Performance Marketing
I thought it would be a wonderful idea to talk to one of the original greats in video advertising, Tim Hawthorne, founder of Hawthorne Advertising, who will be bestowed a [...]
Caavo’s CMO Shares How One Remote Is Simplifying Streaming
Caavo CMO Evelyn Krasnow (formerly with Belkin and simplehuman) has proudly built a career by taking "the least sexy products on the market" and making them interesting to consumers - [...]
3 Lessons Publishers Can Learn from the TV and Music Industries
This is an incredibly hectic, yet exciting, time for publishers. New platforms for distributing content are emerging and users’ behaviors are evolving. Media executives are being tasked with wading through [...]
Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners
Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between [...]
How Television Has Become the Newest New Media
As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting [...]
Infographic: 72% of Spotify Listeners Are Millennials. Here’s How They Use the Service
Brand Marketing
Music streaming services are more popular than ever, and, naturally, no group is leading the charge more than millennials. One of the most popular of those services is Spotify, which [...]
Launching a Subscription Service of Its Own, Fullscreen Joins a Crowded Streaming Market
The past half decade has seen the rise of the multichannel network, where thousands of creators produce hundreds of hours of content to satisfy millions of subscribers. They are video [...]
Here’s What the Top Innovators Say About the Future of Video
Performance Marketing
In celebration of its annual Watch Awards honoring the best in Web video content, Adweek last month partnered with DCN to host a dinner conversation on the present and future [...]
In a World of Long-Form Video, Make Your Ads Count
Brand Marketing
Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and [...]
3 Reasons to Believe Great Original Programming Is the Future of Digital Video
Brand Marketing
Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning.