Sundance Channel Goes Ad-Supported
After five years of generating revenue through limited sponsorships, Sundance Channel on Sept. 30 will transform itself into a fully ad-supported network.
Pirates of the Olympian
Performance Marketing
It’s Thursday, Aug. 2, around 3:15 p.m. EST, and rivals Michael Phelps and Ryan Lochte are about to go toe-to-toe in the men’s 200 meter race. NBC is betting that [...]
Broadcasters Align to Create Online Content Ratings
The major broadcast networks—ABC, CBS Corp (which includes The CW), Fox, NBC, Telefutura, Telemundo and Univision—have announced that they will be adding content rating seals to their programming when it [...]
Hulu Adds 10 New Series
Hulu has added 10 new series to its slate, including Spoilers, a new half-hour show about movies hosted by Clerks writer/director Kevin Smith.
The 10 Best Upfront Presentations (So Far)
The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in [...]
Forrester Study Finds Huge Move to Real-Time Bidding for Streaming Pre-Roll Inventory
Brand Marketing
Real-time bidding—think eBay for advertisements—has been a popular way to buy display ad inventory for quite a while. Mostly, that means banner ads across a huge range of sites, and [...]