Amazon—Not YouTube—Acquires Twitch
Performance Marketing
In a surprising move, leading gaming-themed streaming video portal Twitch announced today that it has been purchased by Amazon. The Seattle-based e-commerce company confirmed the deal, saying it acquired the online [...]
The N.Y. Post Wants to Help You Choose What to Watch
Performance Marketing
It’s Friday night. You turn on Apple TV, open Netflix and spend the next hour trying to decide what to watch before switching over to cable for yet another Law [...]
Netflix Pays to Bust Up Comcast Traffic Jam
In a move that seems certain to have a profound impact on how Netflix negotiates with other broadband providers going forward, the streaming video service on Sunday announced it has [...]
Netflix Knocks a Dollar Off Its SD Streaming Service for New Users [Updated]
Performance Marketing
Netflix has cracked down on password sharing this year (the streaming service has a $12-per-month plan if you want to stream on four devices simultaneously), but it looks like there's [...]
VOD, Streaming Offer Incremental Ratings Gains
Just days after reiterating his advocacy for a more inclusive ratings currency, CBS Corp. CEO Les Moonves told investors that he wants to expand beyond the proposed C7 stream.
Netflix Shares Fall as Q2 Subscriber Numbers Disappoint
Performance Marketing
Shares of Netflix fell in after-hours trading Monday as the company’s strong second-quarter revenue performance was undermined by somewhat underwhelming subscriber growth.