Here’s the Trailer for Marvel’s Jessica Jones, a Dark and Worthy Successor to Daredevil
The Netflix-Marvel collaboration Daredevil wasn't just a gritty experiment in bringing superheroes to streaming. It was meant to usher in a wave of such shows—assuming fans liked what they saw.
17 First Impressions of Periscope, Twitter’s Meerkat Killer
Performance Marketing
Welcome to the tipping point, when livestreamed mobile video officially became part of our digital world's everyday social experience.
Today Only, Amazon Is Discounting Prime to $72 and Streaming Transparent for Free
Performance Marketing
Apparently on a charm offensive after winning two Golden Globes for its witty dramedy Transparent, Amazon is streaming the show for free today and offering a discount for new converts [...]
Join Today’s #AdweekChat for a Discussion of Cable, Streaming Video and Cutting the Cord
Performance Marketing
The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte.
Is Def Jam Pulling Away From YouTube?
Performance Marketing
It's impossible to deny that YouTube is the dominant online video platform, but as competitors offer better terms, publishers are considering other partnerships. Def Jam and video platform Playwire, for [...]
Why Amazon’s Deal With Twitch Makes Sense
Performance Marketing
While it may have come out of left field, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match.