WWTT? Yeti+ Launches for Earth Day, Offers Unique ‘Streaming’ Content
Performance Marketing
This past Wednesday was the 50th anniversary of Earth Day. Despite dealing with a pandemic and quarantines, a number of brands put out campaigns to celebrate the environment, including Yeti's [...]
Kimmy Schmidt Is Blissfully Ignorant of Internet Acronyms in Netflix’s Season 2 Ads
Get ready to have some uncomfortable conversations with your parents when they ask you to explain these new ads for Unbreakable Kimmy Schmidt. Appearing across popular websites and in a [...]
Broadcast TV Is Still Outpacing Netflix’s Top Shows by Millions of Viewers Per Episode
Hit streaming shows on Netflix and Amazon may seem to be pulling huge audiences, but they're still lagging far behind TV's top programs, according to data obtained exclusively by Adweek.
Netflix’s Content Chief Just Perfectly Summarized How the TV Industry’s Been Broken Since Birth
Creativity
Netflix execs had a lot to say at the streaming giant's CES keynote today, but amid all the flashy trailers and big global news, one compelling tidbit was largely overlooked. [...]
How James Murdoch Thinks the Ad Industry Should Innovate
Brand Marketing
James Murdoch, who took over as CEO of 21st Century Fox in July, doesn't see Netflix as a harbinger of a world without advertising. But he said the ways brands [...]