It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, their respective brands—must have chemistry.
Get ready to have some uncomfortable conversations with your parents when they ask you to explain these new ads for Unbreakable Kimmy Schmidt. Appearing across popular websites and in a variety of outdoor locations like bus shelters, billboards and subways, the campaign from Netflix and Burbank-based agency Midnight Oil promotes the debut of all episodes of Season 2 on Friday.
Hit streaming shows on Netflix and Amazon may seem to be pulling huge audiences, but they're still lagging far behind TV's top programs, according to data obtained exclusively by Adweek.
Netflix execs had a lot to say at the streaming giant's CES keynote today, but amid all the flashy trailers and big global news, one compelling tidbit was largely overlooked. CEO Reed Hastings was clearly the star of the show, where he announced Netflix's sudden surge into more than 130 new countries today. But also on stage was chief content officer Ted Sarandos, who talked not only about Netflix's popular programming but also about the company's role as a consumer advocate of sorts. Here's how Sarandos beautifully summarized the profits-first, viewers-second mentality that has frequently driven decision making in Hollywood and across the entertainment and broadcast industries:
James Murdoch, who took over as CEO of 21st Century Fox in July, doesn't see Netflix as a harbinger of a world without advertising. But he said the ways brands reach consumers through video has to change.
The Netflix-Marvel collaboration Daredevil wasn't just a gritty experiment in bringing superheroes to streaming. It was meant to usher in a wave of such shows—assuming fans liked what they saw.
This week, Adweek is showcasing an elegant smartwatch, a smart surveillance system, a high-tech way to keep your Halloween pumpkin flickering and more. Take a look!
Hoping that adding video from digital players will help stem the cord-cutting tide, Comcast finally announced this morning its streaming video service, Watchable.