Strata Marketing

Hulu’s Deal With Strata Opens the Door to More Effective Local Ad Buying

Streaming capabilities are starting to look more like linear TV options to advertisers. Strata, a media buying and selling software company, has announced it will partner with Hulu to provide an easier solution for ad buyers who want to reach a streaming audience.

Pandora Audience Segments Synced to Mediaocean, Strata

Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at its audiences.