An agency synonymous with car advertising is naturally pivoting into auto lubricants and cleaners. Merkley + Partners in New York has become the new agency for Armored AutoGroup, whose brands include Armor All, STP, A/C Pro and Tuff Stuff. Annual media spending ranges between $10 million and $15 million annually, according to Nielsen.
Rough as the past year has been for Yahoo, one of the company’s more head-scratching moves may yet prove beneficial. Last November, Yahoo snatched up Interclick for $270 million, leaving many in the industry to wonder, what does Yahoo need with yet another ad network?
What began as a single brand assignment has expanded into a broader relationship for DDB San Francisco. Armored AutoGroup has assigned creative responsibility for its STP brand of fuel and oil additives to the agency, five months after first hiring the shop to work on its Armor All line of car cleaning products. Each assignment came after a pitch.