This commercial takes the concept of artisanal cheese to a whole new level—and it's not even trying to sell cheese. In an amusing 30-second spot for Branston Chutney, Mcgarrybowen channels a classic scene from Steven Spielberg's Close Encounters of the Third Kind. But instead of Richard Dreyfuss shaping an alien-inspired, mashed-potato sculpture, it's some guy who's not Richard Dreyfuss topping off his own intricately-carved fromage masterpiece, with a cracker and schmear of chutney. Three new Branston flavors: Mediterranean Tomato, Caramelized Onion and Orchard Fruit, apparently served as muses to the spot's hero. (Extraterrestrials, as far as we know, didn't enter into the equation.) "Whatever you make, make it special," the voiceover says. The ad, titled "Chutney Mountain," certainly embodies that spirit, in a slightly unhinged kind of way. It's not as sweet as Branston's "The Apologist" from a few years back, but some viewers might find it less sappy and possibly more memorable. Of course, there's also the likelihood that everyone who watches it will just end up craving cheese over chutney.
Fox has struck a deal with Steven Spielberg’s production company, Amblin TV, to produce a television pilot based on the director’s highly acclaimed sci-fi flick Minority Report, Deadline.com reports.
Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs.
Just in case the trailer for Earth to Echo didn't immediately make you think back to E.T. the Extra-Terrestrial, this bike-filled promo will leave you with no doubt that the marketing strategy is rooted firmly in 1982. While not a remake of E.T., Earth to Echo is nonetheless attempting to leverage parental nostalgia for the Steven Spielberg classic. Just listen to that inspirational John Williams-esque orchestral music! Just look at all those bikes! And if you're not one for retro cinema references, they've also thrown in pro basketball players Ricky Rubio, DeAndre Jordan and Shawn Marion. The spot was created by Portal A for Relativity Media. The result is an odd mashup, especially for a movie. But people said the same about Spielberg's innovative product placement of Reese's Pieces, and that spawned a whole industry.
Microsoft’s Xbox studio arm is getting ready to churn out shows. The company rolled out a lineup of new entertainment projects at today’s NewFronts presentation to pitch the ad world on the offerings. “Our commitment to advertising is clear,” said Stephen Kim, vp for global agencies and accounts.
CBS on Monday announced that it has picked up the supernatural thriller Under the Dome for a second season, ordering 13 episodes to air in summer 2014.
Four episodes in and it’s clear that CBS has a rare summer drama hit on its hands with Under the Dome, a claustrophobic yarn about a small town that is hermetically sealed under what amounts to a gigantic impermeable snow globe. Now the only question is when the network will make the renewal official.
Microsoft announced last week that it plans to collaborate with Steven Spielberg on an original, live-action series based on the massively popular game Halo.
It’s Groundhog Day at CBS, as the top-rated broadcast network has booked a return ticket for 18 of its original series—the same number it renewed a year ago.
Terra Nova is as dead as the Diplodocus. Fox has decided not to renew the pricey Steven Spielberg-produced dino drama after an unspectacular 11-episode run. Per Nielsen live-plus-same-day data, Terra Nova averaged 7.49 million viewers and drew a 2.5 in the 18-to-49 demo.