Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very seriously.
NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson impressively played the popular Christmas song "Carol of the Bells" just by bouncing basketballs (in a spot that soared to more than 8 million views). Now, here's the sequel—also from GS&P. It stars Kevin Durant, Derrick Rose, James Harden, Steve Nash and Stephen Curry shooting three-pointers at nets outfitted with Christmas bells—producing an even more impressive musical performance, this time of "Jingle Bells." LeBron James punctuates the song with a dunk at the end, then asks, "Please tell me the camera was on." It's a perfect spot. Like last year's spot, this one promotes special-edition uniforms, available for sale, that 10 teams will wear on their Christmas Day games this year. See a making-of video, plus credits, below.
As long as the National Basketball Association lockout continues, you won’t see Steve Nash in any game telecasts. But you’ll still see the two-time MVP during commercial breaks.
Steve Nash, NBA player and Canadian, stars in two amusing new Toyota Prius spots in his homeland. They start off as your usual sports ads, with Nash talking about working hard and becoming a better person through determination. But they end with him being a dick sauce to an old lady and some kids. Clearly, the message is that you don't have to be a goody-two-shoes nice guy who loves the Earth, buys organic and does yoga and shit just because you own a Prius. The truth is, you can be just as big a douchebag in a Prius as you can in a Hummer H2. Of course, no one is fooled, as Nash is a famously nice guy, known for his philanthropy. But that aside, why would a car company want to point out that Prius owners can be jerks? Because Prius owners have a bad rap as smug, environmental-ier-than-thou type people. As a Prius owner, I can say there's also a bit of a scary, we're-all-saving-the-world-together cult aspect where random people come up to you and tell you about their Prius, some of them even swinging their dicks about by bragging about their Prii. Which is why these spots are so refreshing. I needed Toyota to get out there and tell the world that just because I'm driving a Prius doesn't mean you can cut me off in traffic. I will run your ass down and flip you off, even though it will totally blow my MPG for the trip. Second spot after the jump.