Bono’s Urgent Call for Brand Partnerships Energizes Cannes to Combat AIDS
Brand Marketing
CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see [...]
Campbell Soup Seeks Big Ideas From Small Groups
Brand Marketing
Campbell Soup Co. certainly benefits from its large scale, but CEO Denise Morrison sees nimbleness as key to driving innovation and growth in the future.
New Wired Editor Scott Dadich Likes to Blow Things Up
Performance Marketing
Specs Age 36 New gig Editor in chief, Wired
First Mover: David Wertheimer
Specs Age 44 New gig President, digital, Fox Broadcasting Company Old gig CEO, Entertainment Technology Center, USC