In the late 1960s, arguably the heyday of our industry, advertising icon David Ogilvy wrote a five-point memo to his office managers worldwide, noting "the characteristics which suggest to [him] that a person has the potential for rapid promotion." They were: The person is ambi
If any CEO is known for creating buzz before a product launch, it's Steve Jobs. Apple's co-founder was the king of hype. Now, his legacy is being measured in a new way—especially when it comes to Facebook and YouTube video views.
The eponymous Steve Jobs movie, which stars Michael Fassbender as Apple's iconic co-founder, is like a history lesson in digital brands. Eschewing the typical biopic format, the film, which will be released nationally on Oct. 23, takes place in the hours shortly before three major product launches—1984's Macintosh, 1988's NeXT's Black Cube and 1998's iMac.
Earlier in December, conservative commentator Glenn Beck raised eyebrows when he managed to link Apple's famous logo to, among other things, Nazis, homosexuality and Benedict Cumberbatch.
TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is, until he met Steve Jobs.
Larry Ellison has stepped down from his position as Oracle’s chief executive after a 37-year career.
What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.
CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see them.