Want to Produce Craft Beyond the Norm? Hire Confident Oddballs
Brand Marketing
In the late 1960s, arguably the heyday of our industry, advertising icon David Ogilvy wrote a five-point memo to his office managers worldwide, noting "the characteristics which suggest to [him] [...]
Lee Clow Says Steve Jobs Was Even More Demanding Than Jay Chiat
Brand Marketing
TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is, until he met Steve Jobs.
Here’s Why Gerry Graf Is the Best Speaker During Advertising Week
Brand Marketing
Just when you thought Advertising Week could not get more full of itself, along comes Gerry Graf.
Larry Ellison Steps Down as Oracle’s CEO
Performance Marketing
Larry Ellison has stepped down from his position as Oracle’s chief executive after a 37-year career.
Apple Sells Out of Its First Large-Screen iPhone After Years of Resisting Phablets
Performance Marketing
What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.
Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong?
Brand Marketing
Brands come and brands go, but only rarely does one dig its own grave.