Steve Hasker

Nielsen Will Finally Stop Using Paper TV Diaries in 2018

RIP, Nielsen paper TV diaries. Eventually. Nielsen is finally phasing out its antiquated paper TV diary ratings system, which it still uses to record ratings in 140 local markets. The company said today that by mid-2017, it will provide electronic measurement in its local TV ratings across all 210 of its designated market areas (DMAs).

Nielsen’s New COO Explains Why Total Audience Measurement Is Taking So Long

Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46

Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some news of its own.

Nielsen Says Total Audience Measurement Is Coming ‘by the End of the Year’

Like winter on Game of Thrones, total audience measurement is coming—and soon. That was Nielsen's mantra during the company's "Measuring the Total Audience" seminar Monday at Advertising Week.

Is SocialGuide Enough to Give Nielsen a Leg Up?

Nielsen and NM Incite (Nielsen's joint venture with McKinsey & Co.) have acquired SocialGuide, a company that tracks the viewing habits of Twitter users.