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Nielsen Will Finally Stop Using Paper TV Diaries in 2018

Convergent TV

By Jason Lynch

RIP, Nielsen paper TV diaries. Eventually. Nielsen is finally phasing out its antiquated paper TV diary ratings system, which it still uses to record ratings in 140 local markets. The [...]

Convergent TV

Nielsen’s New COO Explains Why Total Audience Measurement Is Taking So Long

By Jason Lynch

Convergent TV

Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

By Jason Lynch

Convergent TV

Nielsen Says Total Audience Measurement Is Coming ‘by the End of the Year’

By Jason Lynch

Convergent TV

Is SocialGuide Enough to Give Nielsen a Leg Up?

By Sam Thielman