Steve Burke

Adweek’s Power List 2016: The Top 100 Leaders in Marketing, Media and Tech

To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market performance, consumer reach and affinity, their standing among rivals, the number of employees overseen, key acquisitions and partnerships, industry accolades and media buzz. 

NBCUniversal Asserts Its Dominance Over Digital Video Players

First things first: NBCUniversal did indeed follow through with its repeated promises to pull off its first combined upfront presentation—rolling together two broadcast networks, 15 cable networks and all of its digital propertie

NBCUniversal Invests $200 Million in BuzzFeed

Less than a week after investing $200 million in digital media company Vox, NBCUniversal has coughed up another $200 million for an equity stake in digital powerhouse BuzzFeed.

TV Bosses Say Ratings Won’t Stop Being Awful Anytime Soon

Now is the winter of our discontent, made that much colder by the absence of the ad dollars that everyone in the TV world swore would come back in scatter.

What Did TV CEOs Tell Investors About the Weak Ad Market?

Now that second-quarter earnings are over for the media sector, we can finally take a good look at what senior media company executives actually said on calls to investors when they were in the hot seat at the end of the summer.

That’s a $6 Billion Upfront Wrap for All of NBCUniversal

NBC broadcast has wrapped its upfront sales effort, securing $2.3 billion in ad dollars across prime time, sports and late night, said sources. It's a slight gain over the $2.25 billion the network logged last year for the same dayparts and due in large part to high commitments keyed to the Super Bowl, as well as a strong prime-time slate.

NBCUniversal Strikes Gold With Megawatt Olympics Deal

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032.

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV season. As such, the network fully expects to make a killing during the spring/summer upfront bazaar.

NBCU’s Steve Burke Declares Victory

“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing.

Stellar Quarter for Resurgent NBC

After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC.