Adweek’s Power List 2016: The Top 100 Leaders in Marketing, Media and Tech
Brand Marketing
To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market [...]
That’s a $6 Billion Upfront Wrap for All of NBCUniversal
NBC broadcast has wrapped its upfront sales effort, securing $2.3 billion in ad dollars across prime time, sports and late night, said sources. It's a slight gain over the $2.25 [...]
NBCUniversal Strikes Gold With Megawatt Olympics Deal
In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032.
Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront
After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV [...]
NBCU’s Steve Burke Declares Victory
“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing.
Stellar Quarter for Resurgent NBC
After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC.