Sterling-Rice Group

What Do Pizza Pringles and Birthday Cake Oreos Really Taste Like?

From Lay’s Chicken and Waffles potato chips to mojito-inspired Crystal Light, packaged-food marketers have become pretty bold about experimenting with flavors.

Why the Backyard Grill Is a Guy Thing

Of all the classic archetypes that fill American consumer culture, few are as universal as dad grilling in the backyard. Yes, we know: Humans have been cooking over fire for 500,000 years now. But everybody knows that the real story starts after WWII, when the definition of the good life was a suburban ranch house with a Chevrolet in the driveway and a patch of lawn out back.

Perspective: Bowl Game

If you could peer into the cupboards of every U.S. household, you’d find Campbell’s soup in 100 million of them (that’s 80 percent, by the way). Want that picture on a per-can basis? Each year Campbell’s sells 2 billion of them.