Ad of the Day: Stephen Curry Vows to Avenge NBA Finals Loss in Under Armour Spot
Brand Marketing
Under Armour doesn't seem to mind when its star athletes fall just short of a championship. It makes for a better story when the next chance comes around.
Ad of the Day: Under Armour Hypnotically Captures the Army of Athletes Inside Each Star
Brand Marketing
For athletes and performers at the peak of their game, success is never just handed over freely. Talent is honed with constant training, a daily commitment to being better than [...]
It’s Official: Stephen Curry Is the NBA’s New Marketing Megastar
Brand Marketing
Sorry, LeBron James, but rising star Stephen Curry is poised to be the marketing face of NBA All-Star Weekend in New York. Curry will star in a spree of new [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very [...]
NBA Stars Play ‘Jingle Bells’ With the Most Festive 3-Point Shooting Ever
Creativity
NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and [...]