WWTT? Leap Day Fund From Stella Artois Promotes ‘Uncancelled’ Plans
Performance Marketing
Everyone does it: After a long day of work, household obligations, and more, the idea of cancelling plans to go out becomes absolute bliss. But for 2020, a year with [...]
Ever Heard of Sébastien Artois? Mother London Tells Fun, Secret History of Stella Artois Founder
Creativity
It's funny. Yesterday for Hennesy X.O., executive creative director Alexander Kalchev of DDB Paris critiqued the premium spirits sector for its "clichés of success" and "dusty heritage stories." Now, Stella [...]
Stella Artois Confections a Dazzling Zoetrope of Glasses to Raise Cash for Clean Water
Creativity
Add Stella Artois to the list of zoetrope marketers, only its elaborate spinning take on the genre is for a noble cause—as seen in a new ad that builds on [...]
YouTube’s New Gaming Platform Already Looks Like a Big Hit With Advertisers
Performance Marketing
Google today launched YouTube Gaming, an app and website that aggregates more than 25,000 gaming channels to help gamers find videos from some of the platform's most popular creators like [...]
Here’s One Way to Boost Your Agency’s Foodie Culture: Hire a Staff Chef
Brand Marketing
Restaurant consultant and pastry chef Heather Carlucci followed a typical career path for an aspiring chef: She attended culinary school, opened and ran New York Indian restaurant Lassi, appeared on [...]
Here’s a Look at Instagram’s First Beer Ads From Stella Artois
Performance Marketing
Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on [...]