Steak 'n Shake

Two (Very) Old Friends Recall the Glories of 1934 in Charming Ads for Steak ‘n Shake

Nothing sells fast food like cranky old people reminiscing and/or bickering with each other. That's what GSD&M is hoping, because their three new spots for Steak 'n Shake depend on it. The three ads star Percy and Walter, whose recollections of 1934 (the year Steak 'n Shake was founded) are dim at best. All three spots were directed by Joachim Back, who won an Oscar for his short film The New Tenants back in 2010.

Master and Apprentice Are Back, and Ridiculous as Ever, for Steak ‘n Shake

The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured sound effect is the comically exaggerated air karate chop. The latest series of wooshes reminds us fondly of Weird Al's absurd dance sequence in his 1988 parody of Michael Jackson's Bad ("Because I'm fat ..."). As for the prop, it's a black blindfold that the master wears in his Pin-the-tail-on-the-donkey-like search for a milkshake in the desert. The tagline remains, "Hunger wisely." As with last year's spots, these were directed by Harold Einstein.

Adweek’s Top 10 Commercials of the Week: Aug. 2-9


Ad of the Day: Great Hair and Sound Drive Steak ‘n Shake Ads

Carmichael Lynch’s new campaign for Steak ’n Shake is a triumph of hair, sound and costumes.