Brands Make a Match With Dating Apps
Performance Marketing
Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also [...]
State Farm Offices Sure Are Weird With the Teleporting Agents Constantly Vanishing
Creativity
State Farm has been running the "Magic Jingle" advertising campaign for a while, in which customers are able to summon their agents out of thin air in times of crisis [...]
State Farm Shows You How to Fit 60 Seconds of Story Into a 30-Second Spot
Brand Marketing
Creatives often wish their :30s could be :60s. Here, oddly enough, it's the opposite.
Steve Stoute’s Agency Will Now Work on the NBA
Brand Marketing
Steve Stoute may have come from the music industry, but he understands a core tenet of advertising: It's all about relationships.
Check Out This Week’s 10 Must-See Digital Marketing Stats
Performance Marketing
Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out [...]
The VMAs Inspired Good and Bad Branded Tweets
Performance Marketing
The good and the bad were on full display in last night’s tweets for MTV’s Video Music Awards. Nicki Minaj's wardrobe malfunction and praise for Beyonce as the queen of [...]