State Farm and Postmates Are Delivering Free BBQ-and-French-Fries-Stuffed Burritos to NFL Fans
Performance Marketing
Football fans love their big-screen TVs so much that "housegating" is evidently the new tailgating. State Farm, working with agency DDB Chicago,
State Farm Is Being Featured in Tonight’s Episode of Black-ish
Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards.
Barbasol, Jake From State Farm, Applebee’s and Totinos Won Twitter Today With This Banter
Creativity
Brands can be very responsive to people on Twitter, particularly if you are a person named Kim KardashMolon. A few hours ago, this user messaged Totinos, Applebee's, Jake From State [...]
Can Coke Veteran Wendy Clark Add Some Pop to DDB?
Brand Marketing
Can Wendy Clark shake up the sleepy North American operations of Omnicom Group's DDB? The network has a vaunted creative reputation and remains a marquee name on Madison Avenue. Still, [...]
Keith Reinhard to Receive Clio Lifetime Achievement Award
Brand Marketing
Keith Reinhard's creative ideas have informed popular culture for decades, and his business vision helped shape, for better or worse, the contemporary agency landscape.
How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA
Brand Marketing
Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day.