These days, one of the safest bets for attracting TV or movie audiences is to rely on existing brand or franchise and try to revitalize it. When it's successful—like the recent Star Wars films or Fox's X-Files revival—it brings in both diehard fans and a fresh audience.
Peak TV—as many as 450 scripted series will air this year—is about to get even more crowded, thanks to Epix.
Want to know the cost of a royal wedding feast in 15th century Italy or a sex slave in ancient Rome? To promote The Girlfriend Experience, a new Starz show about the world of high-end escorts, WSJ Custom Studios, the Wall Street Journal's in-house content marketing agency, created a content piece exploring the economics of prostitution, dating and marriage throughout history.
Starz is a bit late to the over-the-top arena compared to its premium cable rivals HBO and Showtime, but the company is making up for its tardiness with a new service featuring a perk that the other two don't have: the ability to download content.
After previously insisting that it was "far away" from developing a stand-alone service to reach viewers without a cable subscription, Starz has reversed course. The premium cable network is now following HBO and Showtime's lead in preparing its own OTT app.
A surprising new outlet has entered the binge-viewing arena to challenge Netflix: NBC. The network will be streaming all 13 episodes of its new David Duchovny limited series drama, Aquarius, on NBC.com, its NBC app and other VOD platforms, after the show's two-hour network premiere on May 28.
When David Nevins arrived at Showtime in 2010, the premium cable network was searching for the next generation of shows to replace fading stalwarts Dexter and Weeds. The network's president, former head of Imagine Television, has done that and much more, taking the net to 22.8 million subscribers and launching a host of acclaimed series like Homeland, Ray Donovan and Masters of Sex.
Tom Brady playing chess—that's something you don't see every day. The Super Bowl MVP quarterback isn't on Twitter yet, but he was on Periscope streaming live while shooting a commercial for Ugg Australia, his fave furry shoe brand.
Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base.