For marketers, Instagram has proved to be an ally. The platform allows them to quickly track how their campaigns are doing and learn from what's working and what isn't. And with 400 million monthly users, some brands are even launching new products there.
Apple debuted the long-awaited Apple Watch today, and as promised, it gives marketers a completely different way to think abou
The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week.
Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier had wowed I-Com attendees with a presentation about his unusual data platform.
The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. Here were the six biggest brand reveals:
The debut of Instagram ads today seems like an emerging social media case study in the power of the consumer voice—in this case, it's a battle between Instagram's low-threshold Like button versus comments that people actually type out.
The first brand to run an Instagram ad is Michael Kors, which rolled out a promo for a high-end watch late this morning. And so far, users who are taking the time to comment do not appear to be fans—more on that in a bit.