Too Legit to Quit: Uber Raises $1.2 Billion
Performance Marketing
Despite nagging questions about its legitimacy and its future, the hot car service/tech startup Uber just raised $1.2 billion.
Dell Highlights the Dingy, Humble Beginnings of Today’s Popular Brands
Creativity
Dell seeks to recapture its entrepreneurial spirit in new work from Y&R and VML, including this "Beginnings" spot that shows small apartments, basements and other venues where modern brands were [...]
Student Announces New App by Sending Out a Fake Campus Shooting Alert
Creativity
File this one under "unwise ways to announce your startup."
‘Girls Don’t Poop’ Gets 13M YouTube Views, Takes Toilet Humor to New Level
Performance Marketing
Poo-Pourri's month-old video has already garnered 13 million YouTube videos, seemingly due to the fact that it doesn't shy away from the crappy nature of its product line.
Brands Are Discovering Crowdfunding as a Marketing Tool
Brand Marketing
Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as [...]
Silicon Beach: Southern California’s New Ad Agency Hot Spot
Brand Marketing
Chris Raih wanted to settle somewhere funky and hip with ready access to creative talent when he was scouting a Southern California location in 2006 for his about-to-launch ad agency [...]