5 Startup Funding Rounds This Week That Marketers Should Know About
Performance Marketing
It was a busy week in funding news around marketing-software startups. Here are five players getting an influx of cash that brand-minded folks should keep an eye on:
Healthcare Startup Launches First TV Ad in New York and New Jersey
Performance Marketing
New York healthcare company Oscar's first television campaign targets new parents who are too frazzled to shop for health insurance.
For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes
Performance Marketing
When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry [...]
Fraternity Brothers Fight Over Ownership of Fast-Growing Mobile App
Performance Marketing
A story of "betrayal" and "greed"—it's a story as old as apps themselves. And now a fraternity brother is claiming he was robbed of his stake in Yik Yak, a [...]
Why Tech Brands Are Suddenly in Love With Billboards and Subway Ads
Performance Marketing
A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses.
This Small Startup Says Facebook Imitated Its Photo App Idea
Performance Marketing
Facebook’s new app isn’t a Snapchat clone; it’s more of a Look-alike. The core feature of Facebook’s Slingshot—the requirement to reply to unlock a photo—already appears on an iPhone app [...]