Media Pitch: How Blockthrough Helps Publishers Recover Millions in Ad Revenue
Ad blockers have grown into a massive problem for online publishers. Some analysts estimate that by 2020, publishers will lose nearly $75 billion annually to ad blockers. This movement is [...]
Media Pitch: Kaleida Wants to Help Publishers Surface The Most Relevant, Timely Content
Data-driven startup Kaleida wants to help journalists work more efficiently so that their content makes the greatest impact online. The newly launched data platform provides insights about the online media [...]
What Startups Will Shake Up The Media Biz in 2017?
Publishing Executive is always on the lookout for new technology that is changing the media businesss. We keep our eyes peeled on the Google News feed and sort through the [...]
Facebook Is Building Its First Startup Incubator in Paris
Performance Marketing
Facebook is starting to friend—and maybe even poke—a new area of innovation outside of Silicon Valley: France.
Media Pitch: Shorthand Wants to Help Publishers Create “Gorgeous” Stories On A Budget
As publishers continue their search for meaningful ad revenue online, it’s becoming increasingly clear that quality trumps quantity when it comes to audience attention. Studies have shown that longer periods [...]
Vulnerable to Digital Upstarts, Publishers Should Invest in Incubating New Ventures
There was a time, not so long ago, when the barrier to entry in the magazine industry was substantial. Media owners starting out would need much deeper pockets, assuming perhaps [...]