Accounts in Review: Royal Caribbean Nears Its Media Decision
Brand Marketing
Two weeks after picking Mullen Lowe to handle its creative account, Royal Caribbean is about to hire a media agency. Three contenders traveled to the company's headquarters in Miami today [...]
Citi’s Global Media Review Follows a Familiar Pattern, Roster Shops Only
Brand Marketing
Citi's global media review fits the "members-only" approach of other recent searches in which outside agencies are not welcome.
Accounts in Review: Insurers Get the Urge to Search
Brand Marketing
Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, [...]
Accounts in Review: Coke Joins the Long List of Media Searches
Brand Marketing
The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew [...]
Only Roster Shops Will Get a Crack at Coke’s U.S. Media Account
Brand Marketing
Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair.
How to Sell a TV Show Today
The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere.