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Accounts in Review: Royal Caribbean Nears Its Media Decision

Brand Marketing

Two weeks after picking Mullen Lowe to handle its creative account, Royal Caribbean is about to hire a media agency. Three contenders traveled to the company's headquarters in Miami today [...]


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Citi’s Global Media Review Follows a Familiar Pattern, Roster Shops Only

Brand Marketing

Citi's global media review fits the "members-only" approach of other recent searches in which outside agencies are not welcome.

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Accounts in Review: Insurers Get the Urge to Search

Brand Marketing

Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, [...]

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Accounts in Review: Coke Joins the Long List of Media Searches

Brand Marketing

The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew [...]

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Only Roster Shops Will Get a Crack at Coke’s U.S. Media Account

Brand Marketing

Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair.

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How to Sell a TV Show Today

Convergent TV

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere.