Will Kraft Foods Group Launch a Media Review in the Coming Weeks?
Brand Marketing
It was only a matter of time: Kraft Foods Group is expected to announce a media review in the coming weeks, sources said.
Accounts in Review: Creative Searches Pick Up, a Bit
Brand Marketing
Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's [...]
Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches
Brand Marketing
After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative [...]
Wrangler Jeans, Timberland Pro Boots and North Face Parkas Find New Shop for Media
Brand Marketing
Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business.
Accounts in Review: Mediahub Beats Bigger Shops to Win New Business
Brand Marketing
The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of [...]
Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders
Brand Marketing
Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to [...]