Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic
Performance Marketing
Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal [...]
Google Inks Upfront Deal with MediaVest
Performance Marketing
Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, [...]
The Roadblocks of Native Advertising
Brand Marketing
Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. [...]
Could WPP Be Next to Strike Media Deal With Twitter?
Performance Marketing
WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising [...]
Microsoft Tries for Better Cinema Ads
People expect to see trailers for other films when they go to the movies, but increasingly audiences have been subjected to ham-handed, repurposed ads for other kinds of products while [...]
Hammer Time for the CW
All right, stop. Collaborate and listen. The CW is back with a brand new invention. And it’s got Microsoft holding down the beat.