Maurice Lévy on Mediapalooza, Restructuring and Why Sapient Is the Future of Publicis
Brand Marketing
The past year has been a tough one for Publicis Groupe chief Maurice Lévy, a well-regarded executive known for his adept management of the industry's third-largest marketing communications company.
Is Facebook Trying to Edge Out YouTube?
Performance Marketing
On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation.
Here’s Why Marketers Are Flocking to Mobile World Congress in Spain
Performance Marketing
Around 93,000 tech, marketing and other digital industry professionals are in Barcelona this week for the 28th annual Mobile World Congress.
For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes
Performance Marketing
When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry [...]
How Ads That Empower Women Are Boosting Sales and Bettering the Industry
Brand Marketing
They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these [...]
Starcom MediaVest CEO Becomes Chair of Ad Council
Brand Marketing
Starcom MediaVest Group's global CEO Laura Desmond today was named board chairman of the Advertising Council. Desmond succeeds Debra Lee, CEO of BET Networks. The appointment continues the Ad Council's [...]