The past year has been a tough one for Publicis Groupe chief Maurice Lévy, a well-regarded executive known for his adept management of the industry's third-largest marketing communications company.
Riding a rough road of sluggish sales and decreased demand, iconic motorcycle brand Harley-Davidson has issued requests for proposals in a review of its global agency needs.
Brands are looking for more action with their video ads, and snack giant Mondelez and Bic are two that are betting that big buttons on preroll ads are interesting enough to get consumers to spend a few extra seconds with their promos.
As consumers shift from desktops to smartphones, advertisers want to make sure promos shift with them.
Last year, Maker Studios asked attendees at its Digital Content NewFronts presentation to learn what "I am Maker" means. In 2015, it's turning the tables and asking brands, agencies and the public, "Who are you?"
On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation.
Around 93,000 tech, marketing and other digital industry professionals are in Barcelona this week for the 28th annual Mobile World Congress.
When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry that goes anywhere shiny new screens take it.
They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these ads are working.
Starcom MediaVest Group's global CEO Laura Desmond today was named board chairman of the Advertising Council. Desmond succeeds Debra Lee, CEO of BET Networks. The appointment continues the Ad Council's tradition of rotating its leadership each year between media companies, advertising agencies and corporate advertisers.