Starcom MediaVest

Maurice Lévy on Mediapalooza, Restructuring and Why Sapient Is the Future of Publicis

The past year has been a tough one for Publicis Groupe chief Maurice Lévy, a well-regarded executive known for his adept management of the industry's third-largest marketing communications company.

Facing Heightened Competition, Harley-Davidson Reviews Its Agency Assignments

Riding a rough road of sluggish sales and decreased demand, iconic motorcycle brand Harley-Davidson has issued requests for proposals in a review of its global agency needs.

Interactive Soccer Ads Boost Mondelez Awareness 220%

Brands are looking for more action with their video ads, and snack giant Mondelez and Bic are two that are betting that big buttons on preroll ads are interesting enough to get consumers to spend a few extra seconds with their promos.

Ad Network Takes Steps to Ensure Consumers Actually See Mobile Promos

As consumers shift from desktops to smartphones, advertisers want to make sure promos shift with them.

Maker Studios Wants to Make a Little Something for Everyone

Last year, Maker Studios asked attendees at its Digital Content NewFronts presentation to learn what "I am Maker" means. In 2015, it's turning the tables and asking brands, agencies and the public, "Who are you?"

Is Facebook Trying to Edge Out YouTube?

On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation.

Here’s Why Marketers Are Flocking to Mobile World Congress in Spain

Around 93,000 tech, marketing and other digital industry professionals are in Barcelona this week for the 28th annual Mobile World Congress.

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry that goes anywhere shiny new screens take it.

How Ads That Empower Women Are Boosting Sales and Bettering the Industry

They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these ads are working.

Starcom MediaVest CEO Becomes Chair of Ad Council

Starcom MediaVest Group's global CEO Laura Desmond today was named board chairman of the Advertising Council. Desmond succeeds Debra Lee, CEO of BET Networks. The appointment continues the Ad Council's tradition of rotating its leadership each year between media companies, advertising agencies and corporate advertisers.