Heineken Launches Global Search to Find a Second Media Agency
Brand Marketing
Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest [...]
CES Needs to Have a Much Larger Focus on Mobile to Stay Relevant
Brand Marketing
In order for CES to remain meaningful for both her clients and employees, Starcom MediaVest Group CEO Laura Desmond would like to see a much greater emphasis placed on advances [...]
Starcom Defends Another Key Account in A-B InBev
Brand Marketing
Another major Starcom account is in review.
Starcom MediaVest CEO Becomes Chair of Ad Council
Brand Marketing
Starcom MediaVest Group's global CEO Laura Desmond today was named board chairman of the Advertising Council. Desmond succeeds Debra Lee, CEO of BET Networks. The appointment continues the Ad Council's [...]
Multicultural Marketing Requires a Whole-Market Approach
Brand Marketing
The much touted diversity in advertising—the notion that advertisers have finally awakened to the growth opportunities grounded in the multihued population explosion taking place in the U.S. today— is at [...]
Ogilvy’s ‘Sketches’ for Dove Takes Grand Effie
Brand Marketing
The applause for Dove’s “Sketches” campaign from Ogilvy & Mather continued tonight, with the brand and agency claiming the top prize at the Effie Awards in New York.