Starcom MediaVest Group

Heineken Launches Global Search to Find a Second Media Agency

Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer.The Netherlands-based company has been working with Starcom Mediavest Group since 2012, when it consolidated work handled by 14 worldwide agency partners into one relationship with the Publicis Groupe media network. 

Assembly Hires New Digital Chief

Jeff Liang is the new chief digital officer at Assembly, replacing Alan Smith, who had joined the MDC Partners' media network last March.

Starcom MediaVest Lays Off 80 Employees in a Move to Restructure

Starcom MediaVest Group laid off 80 employees today. The Publicis Groupe agency said the layoffs were simply part of a larger, routine restructuring plan and not as a result of some recent, high-profile business losses.

Omnicom Will Launch Third Media Network With P&G Win

After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend.

6 Marketing Experts Tell You What You Need to Know About CES 2015

Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the vast convention center floors for their clients.

CES Needs to Have a Much Larger Focus on Mobile to Stay Relevant

In order for CES to remain meaningful for both her clients and employees, Starcom MediaVest Group CEO Laura Desmond would like to see a much greater emphasis placed on advances in the mobile space.

Starcom Defends Another Key Account in A-B InBev

Another major Starcom account is in review.

Starcom MediaVest CEO Becomes Chair of Ad Council

Starcom MediaVest Group's global CEO Laura Desmond today was named board chairman of the Advertising Council. Desmond succeeds Debra Lee, CEO of BET Networks. The appointment continues the Ad Council's tradition of rotating its leadership each year between media companies, advertising agencies and corporate advertisers. 

Multicultural Marketing Requires a Whole-Market Approach

The much touted diversity in advertising—the notion that advertisers have finally awakened to the growth opportunities grounded in the multihued population explosion taking place in the U.S. today— is at best malarkey and at worst a veiled attempt to feign a level of sophistication about reaching and connecting with a diverse consumer base.

Ogilvy’s ‘Sketches’ for Dove Takes Grand Effie

The applause for Dove’s “Sketches” campaign from Ogilvy & Mather continued tonight, with the brand and agency claiming the top prize at the Effie Awards in New York.