The Green Starbucks Cup, Designed to Bring People Together, Is Just Another Thing to Be Pissed About
Creativity
Heading into the holiday season, Starbucks wants Americans to feel united again after a brutal election season. But Americans clearly just aren't ready for that. They want to fight—over the [...]
Why Fast-Food and Snack-Food Brands Are Introducing Smaller Signature Offerings
Brand Marketing
As consumers cut sugar and salt from their diets, fast-food and snack-food brands are fighting for survival. And part of their survival strategy is to downsize, with many brands slashing [...]
8 Food Marketing Trends You Need to Know About Right Now
Brand Marketing
Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep.
Nike’s Coffee-Looking Shoe Will Go Nicely With the Krispy Kreme One
There's probably a sizable crossover between people who drink Starbucks regularly and people who wear Nikes. But unless they also like ugly shoes, the Nike SB Dunk Low sneaker is [...]
How Treating Employees Well Boosts Brand Value
Brand Marketing
This election season is putting issues like the fight for a higher minimum wage front and center, shining a light on how corporations treat their workers. And what's become clear [...]
Starbucks Turns Snapchat Selfies Into Playfully Fun Ads to Promote Its New Loyalty Program
Performance Marketing
Starbucks pushes its loyalty program on Snapchat. Twitter: @SashaHalima