How Social Causes Can Become Part of Your Brand
Performance Marketing
Social causes can be aligned with your brand's mission, positioning, and messaging. Some of the greatest brands have connected with causes that promote positive social change.
3 Simpsons Writers Spent So Much Time at Starbucks, They Created a Series for the Chain
Performance Marketing
For more than three years, The Simpsons writers Joel Cohen, Rob LaZebnik and John Frink have spent their early mornings working on a movie project from a Los Angeles Starbucks before [...]
Howard Schultz Is Stepping Down as CEO of Starbucks
Brand Marketing
Longtime Starbucks CEO Howard Schultz, known for weighing in often on social issues and associating the brand with causes, is stepping down from the role, the company announced today. Current [...]
Starbucks Is Selling a $150 Smart Mug That Lets You Control the Temperature of Your Coffee
Performance Marketing
Watch out, folks, your coffee may soon be getting hacked—in a good way.
Starbucks’ Red Christmas Cups for 2016 Probably Won’t Offend Anybody (Probably)
Creativity
Starbucks wants consumers to know it's heard their deep concerns about its Christmas cups, and has worked hard to rectify the situation.
Starbucks’ Cups Enrage People, AGAIN
Performance Marketing
Some days I seriously wonder how humanity got this far in the world. I call those my cranky days, and yes, the past week has been full of them as [...]