The next time you're in a Lowe's hardware store don't be surprised if a robot zooms up to ask if anyone needs help. And when you order your morning joe, […]
Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it seems to be rolling out the feature to a wider swath of brands.
For more than three years, The Simpsons writers Joel Cohen, Rob LaZebnik and John Frink have spent their early mornings working on a movie project from a Los Angeles Starbucks before heading to the nearby Fox studio lot.
Longtime Starbucks CEO Howard Schultz, known for weighing in often on social issues and associating the brand with causes, is stepping down from the role, the company announced today. Current president and COO Kevin Johnson will become CEO of the company, effective April 3, with Schultz remaining executive chairman.
Starbucks wants consumers to know it's heard their deep concerns about its Christmas cups, and has worked hard to rectify the situation.
Heading into the holiday season, Starbucks wants Americans to feel united again after a brutal election season. But Americans clearly just aren't ready for that. They want to fight—over the color of a cup.
Starbucks has become a bit of a case-study example for marketers when it comes to creating social buzz for its products, and in no season is that more evident than fall when it sells the popular pumpkin spice latte drinks.
Until Pokemon Go became a viral phenomenon by amassing more than 100 million downloads in a few weeks, augmented reality was confined to tech types and sci-fi fiends.
Colorful, off-menu drinks at Starbucks have taken over Instagram. About a month ago, pictures of a beverage called a "pink drink" that's made with acai tea and coconut milk started popping up on the app, followed by purple, blue, green and orange varieties.