Princess Leia and Ridley Scott Reintroduce the World to Artifical Intelligence in IBM’s Oscars Ads
Brand Marketing
Here's what millions of Star Wars fans around the world want to know: What has General Leia Organa been up to since helping destroy the Starkiller Base and defeat the [...]
The Brands Awaken: Disney’s Co-Branding Push for New Star Wars Film Is Unprecedented
Brand Marketing
Star Wars: The Force Awakens doesn't feel like it's in galaxy far, far away anymore. Maybe that's because it opens in theaters Friday, or because Disney has partnered with a [...]
How Star Wars Action Figures Became the Toy World’s Most Powerful Force
Brand Marketing
A long time ago, in a shopping season far away, Kenner made toy history. Yes, this is a story about Star Wars action figures. But first it's a story about [...]
How This Brooklyn Agency Went Completely, Totally Nuts for the Star Wars Premiere
Creativity
Carrot Creative co-founder and chief experience officer Chris Petescia isn't just a casual Star Wars lover. He's a nerf herder-level fanboy. Don't believe us? Look no further than his Twitter profile [...]
How a Mom-and-Pop Creamery in Brooklyn Became the Official Ice Cream of Star Wars
Brand Marketing
Brian Smith and his wife, Jackie Cuscuna, operate a two-parlor chain in Brooklyn called Ample Hills Creamery and sell pints of their homemade gourmet ice cream online.
Chinese Version of The Force Awakens Poster Noticeably Downplays the Only Black Actor
Creativity
Sure, there are a lot of different ways to splice together a Star Wars poster, but minimizing the movie's only black star seems an odd choice. Twitter user and producer [...]