Ad of the Day: Target Celebrates the Moral and Practical Applications of Star Wars
Brand Marketing
Star Wars isn't just a series of movies. It's a way of life. In a new minute-long ad from Target, a girl testifies to modeling her behavior on Princess Leia, [...]
Kohl’s Sent a Star Wars Treasure Trove to the Woman Behind the Megaviral Chewbacca Video
Brand Marketing
These days, the only thing rarer than seeing something truly delightful go viral is seeing a brand respond in a way that's equally charming. But Kohl's showed it was up [...]
Content Marketing Is Moving Toward a Zen State of Storytelling
Brand Marketing
On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes uncomfortable with [...]
Hot Topic Has a New Star Wars-Inspired Clothing Line for Women
Creativity
Star Wars fandom and the merchandise that goes with it are often fraught with drama. Said drama often comes from the exclusion of women, whether that's female characters being left [...]
Pulse-Pounding Trailer for Rogue One Proves There’s a New Hope for Star Wars Spinoffs
Creativity
Do you even know what's happening in the world today? Me neither, because I've been watching the Rogue One trailer on repeat pretty much since I woke up. Officially called [...]
Heading to Austin? Here Are 10 Must-See Marketing and Media Sessions at SXSW
Performance Marketing
Below are 10 events from the SXSW Interactive agenda that caught our eye. The Austin, Texas, festival runs from March 11 to March 15, and all events are listed in [...]