Why Buzzwords Suck
Performance Marketing
Let’s talk about why buzzwords are bad for the data and analytics business. I don’t entirely deny that there are some benefits of buzzwords. Sometimes buzzwords summarize a long list [...]
The New Star Wars Movie Just Added a Healthy Dose of Twitter Marketing in Theaters
Performance Marketing
Here's the latest example of Twitter being everywhere in the media: The microblogging platform has teamed up with Disney and National CineMedia, which is in 1,600 theaters, to show tweets [...]
Ad of the Day: Duracell’s Latest Star Wars Ad Spreads Cheer in a Children’s Hospital
Brand Marketing
A long time ago, in a hospital far, far away … Duracell returns to the Star Wars universe today, launching a holiday-themed tie-in to Rogue One: A Star Wars Story [...]
Why Rogue One Faces Marketing Challenges That No Other Star Wars Movie Has
Creativity
Here we are, about two months out from the release of a new Star Wars movie, Rogue One: A Star Wars Story. It's safe to assume at least a decent [...]
Stirring New Trailer Shows Rogue One May Be the Most Intense Star Wars Movie Yet
Creativity
There is much to find familiar in Rogue One, the upcoming Star Wars spinoff, but there is also a tone that's totally new to the series. The story clearly has [...]
Ad of the Day: From the Star Wars Universe, a New Tale of Betrayal and Heartbreak
Brand Marketing
With most Star Wars trailers, the challenge is to build excitement without spoiling too much of the story. But a bigger challenge is creating a trailer that tells an entire [...]