Super Bowl Teams’ Fans Pick Favorite Brands
Performance Marketing
Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on [...]
Upload-your-photo campaigns refuse to die
Creativity
Some trends last far longer than you'd expect. Reality TV and Uggs, for instance. In the marketing world, I'd put the upload-your-photo campaign in this category. How many times do [...]
‘Star Trek’ promotional machine hits Warp 9
Creativity
The release of J.J. Abrams' Star Trek reboot is still a month away, but the promotional engines are already on overdrive. The fifth Trek trailer (above) has been released. Facebook [...]