How to Revitalize Beloved Pop Culture Brands Like Star Trek, Hannibal and American Gods
These days, one of the safest bets for attracting TV or movie audiences is to rely on existing brand or franchise and try to revitalize it. When it's successful—like the [...]
Orange Is the New Black Star Kate Mulgrew Gets Lost in Netflix Queue
Performance Marketing
Specs Who Katie Mulgrew Age 58
Oh, My: George Takei Will Have a YouTube Show Produced by AARP
Performance Marketing
George Takei, formerly Mr.
Adweek’s Top 10 Commercials of the Week
Brand Marketing
William Shatner Battles the Gorn Once Again in Ad for Star Trek Video Game
Creativity
Gorn … but not forgotten!
Robot Copters Hovering Over London Form Starfleet Logo to Promote Next Star Trek Film
Creativity
Considering how much you hear about drones these days, it's surprising we haven't seen more marketing stunts using remote-controlled hoverbots. But Paramount Pictures pulled off an interesting trick this weekend [...]