Star Trek

How to Revitalize Beloved Pop Culture Brands Like Star Trek, Hannibal and American Gods

These days, one of the safest bets for attracting TV or movie audiences is to rely on existing brand or franchise and try to revitalize it. When it's successful—like the recent Star Wars films or Fox's X-Files revival—it brings in both diehard fans and a fresh audience.

Like Long and Prosper With These Facebook Reactions Celebrating 50 Years of Star Trek

When Star Trek first began beaming to television sets across the country in 1966, there was of course no way to watch clips on YouTube, live tweet episodes or "like" the show on Facebook.

Here’s the Definitive Plan for Your Week at Cannes

The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, […]

CBS Is Bringing Back Star Trek, but It Won’t Air on TV

CBS is bringing back Star Trek, but the new series will boldly go where no previous iteration of the show has gone before: on a digital platform.

How Leonard Nimoy Created an Alien Who Embodied the Best of Humanity

One story often told by Leonard Nimoy, who died today at age 83, was that quite a few fans of his Star Trek character, Mr. Spock, assumed Nimoy himself was a real scientist.

Orange Is the New Black Star Kate Mulgrew Gets Lost in Netflix Queue

Specs Who Katie Mulgrew Age 58

Oh, My: George Takei Will Have a YouTube Show Produced by AARP

George Takei, formerly Mr.

Adweek’s Top 10 Commercials of the Week


William Shatner Battles the Gorn Once Again in Ad for Star Trek Video Game

Gorn … but not forgotten!

Robot Copters Hovering Over London Form Starfleet Logo to Promote Next Star Trek Film

Considering how much you hear about drones these days, it's surprising we haven't seen more marketing stunts using remote-controlled hoverbots. But Paramount Pictures pulled off an interesting trick this weekend by using glowing quadrotors to create a Star Trek logo over London.