These days, one of the safest bets for attracting TV or movie audiences is to rely on existing brand or franchise and try to revitalize it. When it's successful—like the recent Star Wars films or Fox's X-Files revival—it brings in both diehard fans and a fresh audience.
When Star Trek first began beaming to television sets across the country in 1966, there was of course no way to watch clips on YouTube, live tweet episodes or "like" the show on Facebook.
The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, […]
CBS is bringing back Star Trek, but the new series will boldly go where no previous iteration of the show has gone before: on a digital platform.
One story often told by Leonard Nimoy, who died today at age 83, was that quite a few fans of his Star Trek character, Mr. Spock, assumed Nimoy himself was a real scientist.
Considering how much you hear about drones these days, it's surprising we haven't seen more marketing stunts using remote-controlled hoverbots. But Paramount Pictures pulled off an interesting trick this weekend by using glowing quadrotors to create a Star Trek logo over London.