This Week’s Must-Haves: a Chic Vacation Hat That Lets People Know You’ve Unplugged
Performance Marketing
This week, the Adweek staff is highlighting Eugenia Kim's vacation-ready straw hat, an outdoor pizza grill that doubles as a charger and more. Take a look!
Ashley Madison is jilted even by ‘Kennedys’
Creativity
Could there be a more appropriate place for an Ashley Madison pro-adultery commercial than in a miniseries about philandering former president John F. Kennedy? The dating site that promotes—nay, revels [...]
Snoop mixes with wrong crowd in airline ad
Creativity
Air New Zealand’s bug-eyed bush-baby spokescharacter, Rico, really has to go. As some observers have pointed out, bush babies aren’t native to New Zealand—that would account for his lack of [...]
How did Richard Branson succeed? Drugs.
Creativity
The marketing machine keeps rolling for upcoming movie Limitless and its fictional wonderdrug, NZT. Now it's not just Bradley Cooper shilling the pills, either. In the new spot below, Sir [...]
Geico’s question ads still weird, still clever
Creativity
You'd think by now that Geico's "rhetorical questions" campaign would be growing stale, since it debuted more than a year ago. And yeah, actor Mike McGlone as the stone-faced spokesman [...]
EA Sports shares life lessons from Iron Mike
Creativity
We've seen a kinder, gentler Mike Tyson lately as the former heavyweight champ with fists of steel promotes his Animal Planet series about racing pigeons, Taking on Tyson. In fact, [...]