5 Entertaining Uses of MLB’s New Statcast Tracking Technology
Performance Marketing
Most baseball fans will remember Alex Rodriguez's 660th home run whether they want to or not—the May 1 blast at Fenway Park tied A-Rod with Willie Mays for fourth place [...]
MLB and Anheuser-Busch Renew Sponsorship Pact
Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018.
Fox Guts Out World Series Ratings Slide
The 2011 World Series got off to a thrilling start Wednesday night, as the St. Louis Cardinals eked out a 3-2 win over the Texas Rangers. Unfortunately for Fox, the [...]
MLB Playoff Ratings Darken World Series Outlook
If the MLB playoff ratings are anything to go by, Fox may be in for yet another rough World Series outing.