A star is born! The infant in this BBH London campaign for first aid awareness group St. John Ambulance is quite the thespian. Little Lucy turns in a powerful performance, plugging the availability—today only, Oct. 13—of a free babygrow (a kind of stretchy onesie) at select Tesco stores throughout the U.K.
St. John Ambulance
What rhymes with "ambulance"? BBH London answers that question and more in a fanciful animated campaign designed to teach parents how to help a baby who's stopped breathing.
The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. health charity St. John Ambulance is encouraging moms and dads to learn first aid rather than saddling their children with full-body airbags (and a lifetime of emotional damage, to boot).
St. John Ambulance, the first-aid teaching and awareness organization, has put together some incredible, horrifying PSAs through the years.