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Here’s How The Late Show With Stephen Colbert Will Shake Up Late-Night Advertising

When it comes to late-night dominance among advertisers, Jon Stewart and Stephen Colbert were the clear winners in recent years. But starting next week, it will likely all come down to Colbert and Jimmy Fallon.

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are leaving hundreds of millions of dollars in ad sales revenue on the table.