The Most Engaging Brand Content of 2016, Month by Month

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]

Ad of the Day: Millennials Don’t Need Your Stinking Capitalism, Says Amusing Sprite Ad

Don't tell millennials your wise old fable about making a fortune through capitalism. They value more intangible things—like guzzling soda made by one of the world's biggest corporations.

Sprite Wants Snapchat Users to Get More Friends Via Its Cans

Sprite is inviting Snapchat users in Brazil to put their Snapcodes on millions of its soda cans. Snapcodes are QR codes—two-dimensional barcodes scannable on smartphones—that are designed to help people on the mobile-social platform gain more friends.

Wieden + Kennedy is the 4th Agency to Take on Sprite in 3 Years

Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision.

Sprite’s ‘Bill the Billboard’ Keeps Drivers Entertained by Cracking Endless Jokes

If it's more comedy you want from your billboard, Sprite is happy to oblige.

Our Selection of the Most Eye-Catching Ads on Billboards

Fast Chat: Gwyn Jones Discusses BBH N.Y. Moves

Bartle Bogle Hegarty’s New York office has been down this road before. Two years ago, after the losing General Motors’ Cadillac, the agency thinned its leadership ranks, with then U.S. group chairman Steve Harty exiting.

Ad of the Day: Sprite

There are only so many gigantic soda brands that can really be the beverage of nonconformists. And by so many, we mean zero.

Overthrow your totalitarian thirst with Sprite

If your country's despotic strongman isn't swayed by peaceful protests, you might want to try offering him a bottle of Sprite. Odds of success are slim compared to the odds […]

Sprite cools rapping cyborg’s inner circuitry

This Sprite commercial from BBH New York confirms what I've suspected about Canadian rapper Drake for years: He's a robot. Whether his reaction to Sprite is an essential recalibrating function, […]