In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]
Don't tell millennials your wise old fable about making a fortune through capitalism. They value more intangible things—like guzzling soda made by one of the world's biggest corporations.
Sprite is inviting Snapchat users in Brazil to put their Snapcodes on millions of its soda cans. Snapcodes are QR codes—two-dimensional barcodes scannable on smartphones—that are designed to help people on the mobile-social platform gain more friends.
Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision.
Bartle Bogle Hegarty’s New York office has been down this road before. Two years ago, after the losing General Motors’ Cadillac, the agency thinned its leadership ranks, with then U.S. group chairman Steve Harty exiting.
There are only so many gigantic soda brands that can really be the beverage of nonconformists. And by so many, we mean zero.
If your country's despotic strongman isn't swayed by peaceful protests, you might want to try offering him a bottle of Sprite. Odds of success are slim compared to the odds […]
This Sprite commercial from BBH New York confirms what I've suspected about Canadian rapper Drake for years: He's a robot. Whether his reaction to Sprite is an essential recalibrating function, […]